The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItFully revised and updated, Michael E. Gerbers classic THE E MYTH REVISITED returns to exhort and educate a new generation of business readers. E Myth \\ 'e ,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500