The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Increase in youth e cigarette use happened at same time as increased JUUL sales PICRYL Public Domain Media Search Engine Public Domain Search Nicotine formula used by e cigarette maker Juul is nearly identical to the flavor and addictive profile of Marlboro cigarettes : r science JUUL Pod Ingredients: What's in E Cigarettes? Vaping Is the New Smoking. Is That a Good Thing?